Embedded Files
My projects
My projects
Here are some select projects showcasing my work. I developed and managed online content for a digital marketing agency. I executed a successful social media campaign for a corporate event. I developed and optimized a digital marketing campaign for an eco lamp company, summarizing results in a performance report. I designed a newsletter for a digital marketing agency, welcome email for an optical retailer, promotional email for a tutoring service, and Instagram post for pet groomer
Here are some select projects showcasing my work. I developed and managed online content for a digital marketing agency. I executed a successful social media campaign for a corporate event. I developed and optimized a digital marketing campaign for an eco lamp company, summarizing results in a performance report. I designed a newsletter for a digital marketing agency, welcome email for an optical retailer, promotional email for a tutoring service, and Instagram post for pet groomer
Content development & search optimization
Content development & search optimization
I designed and launched a website for a startup endeavor called Klikfly, a digital marketing agency. I optimized content for search, published a blog, created a landing page, posted on social media with backlinks to site, and connected an email marketing system for newsletter signups to drive traffic, engagement, and conversions
I designed and launched a website for a startup endeavor called Klikfly, a digital marketing agency. I optimized content for search, published a blog, created a landing page, posted on social media with backlinks to site, and connected an email marketing system for newsletter signups to drive traffic, engagement, and conversions
Brand colors used consistently throughout the site, match the logo, and are warm and inviting to attract visitors. Brand messaging is light and engaging with vibrant images that the target audience of small business owners, solopreneurs, and sales leaders can relate to. Well placed CTAs with subscribe forms and contact forms guide the customer effortlessly through the different sections and pages to create an enjoyable user experience.
Brand colors used consistently throughout the site, match the logo, and are warm and inviting to attract visitors. Brand messaging is light and engaging with vibrant images that the target audience of small business owners, solopreneurs, and sales leaders can relate to. Well placed CTAs with subscribe forms and contact forms guide the customer effortlessly through the different sections and pages to create an enjoyable user experience.
Home Page
Home Page
Home page features accessible navigation menu along the top right with brand logo, name, and tagline at the top left. A large hero header with engaging image and headline reflect Klikfly branding - helping customer brands soar and take flight. A banner with newsletter sign up form encourages visitors to subscribe and receive exclusive marketing insights before scrolling further down the page.
Home page features accessible navigation menu along the top right with brand logo, name, and tagline at the top left. A large hero header with engaging image and headline reflect Klikfly branding - helping customer brands soar and take flight. A banner with newsletter sign up form encourages visitors to subscribe and receive exclusive marketing insights before scrolling further down the page.
Landing Page
Landing Page
Visitors are directed to a standalone newsletter sign up page from links in social media posts. A subscribe form is featured prominently in the hero header of the landing page acting as a lead magnet capturing emails in exchange for digital marketing insights delivered by email. Form submissions lead to a thank you page and trigger a notification. The form is connected to an email system and an automated sequence can be set up.
Visitors are directed to a standalone newsletter sign up page from links in social media posts. A subscribe form is featured prominently in the hero header of the landing page acting as a lead magnet capturing emails in exchange for digital marketing insights delivered by email. Form submissions lead to a thank you page and trigger a notification. The form is connected to an email system and an automated sequence can be set up.
As the marketing lead I guided the inception, development, launch, optimization, and growth of Klikfly in H1 2025
As the marketing lead I guided the inception, development, launch, optimization, and growth of Klikfly in H1 2025
Social media campaign
Social media campaign
I executed this social media campaign to drive attendance to the Hexagon Utility 2024 Summit. The summit was a corporate event targeted to industry stakeholders and demonstrates my ability to tailor posting content by appealing to target audience interests in networking, gaining knowledge, and training
I executed this social media campaign to drive attendance to the Hexagon Utility 2024 Summit. The summit was a corporate event targeted to industry stakeholders and demonstrates my ability to tailor posting content by appealing to target audience interests in networking, gaining knowledge, and training
These posts grab the attention of industry stakeholders by highlighting the benefits of attending the Hexagon event appealing to executives interested in peer networking, operations people interested in knowledge, and engineers interested in training.
These posts grab the attention of industry stakeholders by highlighting the benefits of attending the Hexagon event appealing to executives interested in peer networking, operations people interested in knowledge, and engineers interested in training.
As the customer lead I worked with marketing and sales team members to raise awareness through social media and other digital channels. As a result of this campaign attendance was boosted by more than 50% exceeding expectations
As the customer lead I worked with marketing and sales team members to raise awareness through social media and other digital channels. As a result of this campaign attendance was boosted by more than 50% exceeding expectations
Campaign planning, optimization & reporting project
Campaign planning, optimization & reporting project
This project, completed as part of the Google Digital Marketing & E-commerce Certificate, demonstrates my ability to develop digital marketing strategies, adjust search keywords, and report on campaign performance based on Google Analytics data.
This project, completed as part of the Google Digital Marketing & E-commerce Certificate, demonstrates my ability to develop digital marketing strategies, adjust search keywords, and report on campaign performance based on Google Analytics data.
Marketing Proposal
Marketing Proposal
Marketing Proposal.pdfA marketing proposal was created for achieving overall goals of increasing brand awareness and driving traffic by elaborating on search engine and social media strategies based on target market preferences. The strategies take into account the online platforms, content medium, and messaging that most resonate with the intended audience for eco-friendly lamps made from recycled materials.
A marketing proposal was created for achieving overall goals of increasing brand awareness and driving traffic by elaborating on search engine and social media strategies based on target market preferences. The strategies take into account the online platforms, content medium, and messaging that most resonate with the intended audience for eco-friendly lamps made from recycled materials.
Keyword Planner
Keyword Planner
Keywords for search were adjusted to increase traffic from search results based on Google Ads data of predicted number of impressions, number of clicks, and costs. A keyword planner was used develop a list of relevant, eco-related keywords having higher click rates resulting in more visits without exceeding monthly budget of $1,000 for planned use of search ads.
Keywords for search were adjusted to increase traffic from search results based on Google Ads data of predicted number of impressions, number of clicks, and costs. A keyword planner was used develop a list of relevant, eco-related keywords having higher click rates resulting in more visits without exceeding monthly budget of $1,000 for planned use of search ads.
Marketing Report
Marketing Report
A marketing report presentation was prepared examining the results of search engine and social media campaign strategies using data visualizations of information collected from Google Analytics. Trends in website traffic were analyzed based on metrics such as number of visitors from search results. Trends in brand awareness were also reviewed based on social media metrics such as number of mentions, followers, and engagements on X and Instagram.
A marketing report presentation was prepared examining the results of search engine and social media campaign strategies using data visualizations of information collected from Google Analytics. Trends in website traffic were analyzed based on metrics such as number of visitors from search results. Trends in brand awareness were also reviewed based on social media metrics such as number of mentions, followers, and engagements on X and Instagram.
As marketing lead, upon completion of this exercise, I summarized overall campaign performance in achieving goals for brand awareness and website traffic. Predications on whether observed trends would continue were detailed along with recommended changes in campaign strategies to improve success such as the use of ads.
As marketing lead, upon completion of this exercise, I summarized overall campaign performance in achieving goals for brand awareness and website traffic. Predications on whether observed trends would continue were detailed along with recommended changes in campaign strategies to improve success such as the use of ads.
Newsletter, welcome, & promotional email designs
Newsletter, welcome, & promotional email designs
These designs, completed for Klikfly and the Google Digital Marketing & E-commerce Certificate, demonstrate my ability to create engaging newsletter, welcome, & promotional emails.
These designs, completed for Klikfly and the Google Digital Marketing & E-commerce Certificate, demonstrate my ability to create engaging newsletter, welcome, & promotional emails.
Newsletter Email
Newsletter Email
This newsletter is simple and clean with highly contrasting text and orange highlights. The header content is short and punchy, instantly capturing attention. Body messaging welcomes subscribers to a shared community experience, building an expectation of what’s to follow as readers embark on a journey of discovery. Featured blog posts and a clear call to action to explore the blog encourage immediate engagement in anticipation of valuable insights, strategies, tips, techniques, and tools.
This newsletter is simple and clean with highly contrasting text and orange highlights. The header content is short and punchy, instantly capturing attention. Body messaging welcomes subscribers to a shared community experience, building an expectation of what’s to follow as readers embark on a journey of discovery. Featured blog posts and a clear call to action to explore the blog encourage immediate engagement in anticipation of valuable insights, strategies, tips, techniques, and tools.
Welcome to Klikfly Digital Marketing.pdfLayout
Layout
The header features logo, headline, and text all centered. A divider separates the header and body. In the body a “Welcome to our community” section with headline and text is stacked vertically. The “What you can expect from us” section features a headline and bulleted text aligned left. The blog section features recent post thumbnails using a dual column layout. The contrasting footer section features a highly visible CTA button.
The header features logo, headline, and text all centered. A divider separates the header and body. In the body a “Welcome to our community” section with headline and text is stacked vertically. The “What you can expect from us” section features a headline and bulleted text aligned left. The blog section features recent post thumbnails using a dual column layout. The contrasting footer section features a highly visible CTA button.
Design and Formatting
Design and Formatting
The subject line is simple and friendly (“Welcome to Klikfly Digital Marketing’). Arial and sans-serif font families are used throughout. Main heading is 28px, bold and section headings are 24px, 22px, or 20px, bold. Subheading and body text are 16px, regular weight. The soft, light gray background creates an excellent contrast with the header logo and bulleted body text. The white background in alternating sections contrast nicely with text and blog thumbnails maintaining a clean, professional appearance. CTA button is square and uses a filled style in orange which stands out against the bright blue background matching logo colors.
The subject line is simple and friendly (“Welcome to Klikfly Digital Marketing’). Arial and sans-serif font families are used throughout. Main heading is 28px, bold and section headings are 24px, 22px, or 20px, bold. Subheading and body text are 16px, regular weight. The soft, light gray background creates an excellent contrast with the header logo and bulleted body text. The white background in alternating sections contrast nicely with text and blog thumbnails maintaining a clean, professional appearance. CTA button is square and uses a filled style in orange which stands out against the bright blue background matching logo colors.
Welcome Email
Welcome Email
This welcome email is warm and inviting with bright colors and image of a fun person wearing glasses creating interest while hinting at an enjoyable brand experience. The layout and flow of the content guides the reader on a journey to browse and virtually try on frames before finding the nearest store and electing to visit in person and complete a purchase. The content itself is light and cheerful making the reader feel special with exclusive offers and early access to new collections as a new subscriber.
This welcome email is warm and inviting with bright colors and image of a fun person wearing glasses creating interest while hinting at an enjoyable brand experience. The layout and flow of the content guides the reader on a journey to browse and virtually try on frames before finding the nearest store and electing to visit in person and complete a purchase. The content itself is light and cheerful making the reader feel special with exclusive offers and early access to new collections as a new subscriber.
Welcome, glasses lover! 😎.pdfLayout
Layout
The logo is a single stock image centered at the top with the “You + Odos = a perfect pair” section stacked vertically after the image. Immediately below the “Browse frames” button starts the reader on their journey. The “More ways to try Odos” section uses a dual layout, with a single image element below two stacked text elements.
The logo is a single stock image centered at the top with the “You + Odos = a perfect pair” section stacked vertically after the image. Immediately below the “Browse frames” button starts the reader on their journey. The “More ways to try Odos” section uses a dual layout, with a single image element below two stacked text elements.
Design and Formatting
Design and Formatting
The subject line uses a personalization token and a glasses emoji (“Welcome, glasses lover! [emoji]”). The body uses a verdana font for both the headings and the paragraph text. The color palette complements the hair and clothing of the stock image subject. The body color is light yellow, which allows the text to stand out. The background is a complementary shade of orange with a chevron pattern that enlivens the design and matches the playful tone of the message.
The subject line uses a personalization token and a glasses emoji (“Welcome, glasses lover! [emoji]”). The body uses a verdana font for both the headings and the paragraph text. The color palette complements the hair and clothing of the stock image subject. The body color is light yellow, which allows the text to stand out. The background is a complementary shade of orange with a chevron pattern that enlivens the design and matches the playful tone of the message.
Promotional Email
Promotional Email
This promotional email is full of colorful images that reflect the brand's vibrancy. The layout is divided into sections guiding the reader to explore homework tutoring with handy call to action buttons at each stage of engagement and the ability to "book now" figured prominently up top . The use of bolded headings allow parents to pinpoint content addressing common questions related to the school including testimonials to provide an extra level of comfort around quality education.
This promotional email is full of colorful images that reflect the brand's vibrancy. The layout is divided into sections guiding the reader to explore homework tutoring with handy call to action buttons at each stage of engagement and the ability to "book now" figured prominently up top . The use of bolded headings allow parents to pinpoint content addressing common questions related to the school including testimonials to provide an extra level of comfort around quality education.
Book now for the fall semester 📚.pdfLayout
Layout
The logo, first block of text, and button are stacked vertically (using a text layout). All of the text and images in the “Who we are” and “What we do” sections are stacked vertically (using both text and text & image layouts). The images are not cropped. The “What parents are saying” section is stacked vertically. Dividers separate the sections of the message.
The logo, first block of text, and button are stacked vertically (using a text layout). All of the text and images in the “Who we are” and “What we do” sections are stacked vertically (using both text and text & image layouts). The images are not cropped. The “What parents are saying” section is stacked vertically. Dividers separate the sections of the message.
Design and Formatting
Design and Formatting
The subject line uses an emoji (stack of books). The email uses a Helvetica font for both the headings and the paragraph text. The paragraph text uses 1.5 line spacing throughout the message, and is centered to draw the reader’s eye down the body of the email. All the buttons are square and use a filled style. To draw attention, the first button is larger and has bigger text than the others. The bright green body allows the text and colorful images to stand out. The background frames the message body with a complementary orange reflecting the brand’s cheerful personality.
The subject line uses an emoji (stack of books). The email uses a Helvetica font for both the headings and the paragraph text. The paragraph text uses 1.5 line spacing throughout the message, and is centered to draw the reader’s eye down the body of the email. All the buttons are square and use a filled style. To draw attention, the first button is larger and has bigger text than the others. The bright green body allows the text and colorful images to stand out. The background frames the message body with a complementary orange reflecting the brand’s cheerful personality.
Instagram post design
Instagram post design
This activity, completed as part of the Google Digital Marketing & E-commerce Certificate, demonstrates my ability to write, design, and repurpose engaging content for social media. It also demonstrates my knowledge of brand voice
This activity, completed as part of the Google Digital Marketing & E-commerce Certificate, demonstrates my ability to write, design, and repurpose engaging content for social media. It also demonstrates my knowledge of brand voice
This post is warm and friendly aligning to Nature's Pet Grooming brand voice. It entices the reader with a discount promotion in celebration of National Pet Day and provides a prominently located call to action button. It also aligns to target audience interest in sustainability and ethical treatment of animals by highlighting that the products are naturally sourced and have never been tested on animals
This post is warm and friendly aligning to Nature's Pet Grooming brand voice. It entices the reader with a discount promotion in celebration of National Pet Day and provides a prominently located call to action button. It also aligns to target audience interest in sustainability and ethical treatment of animals by highlighting that the products are naturally sourced and have never been tested on animals
National Pet Day Discount Instagram Post.pdfLayout
Layout
The headline, sub-headline, and paragraph text of the post are stacked vertically and slightly offset to the right. A photo image is aligned to the bottom left below the paragraph text and cropped in a circular shape. A “GET 25% OFF” starburst is to the right of the image, separated from the text above by a “Contact Us” button, creating visual interest.
The headline, sub-headline, and paragraph text of the post are stacked vertically and slightly offset to the right. A photo image is aligned to the bottom left below the paragraph text and cropped in a circular shape. A “GET 25% OFF” starburst is to the right of the image, separated from the text above by a “Contact Us” button, creating visual interest.
Design and Formatting
Design and Formatting
A Garet font is used for all the text in the post except for the headline which uses a Bungee font. The headline and paragraph text use 1.4 spacing to be more readable. The button uses a pill shape with a white fill style to stand out. The white-filled starburst catches the eye with large font-sized text contrasting against the background. Paw prints images are in white and inserted throughout the body giving the post a light and casual feel. A photo image of a dog getting groomed purpose fits the post with color matching background. A pan animation effect is used to draw attention and make the post more engaging when it is displayed.
A Garet font is used for all the text in the post except for the headline which uses a Bungee font. The headline and paragraph text use 1.4 spacing to be more readable. The button uses a pill shape with a white fill style to stand out. The white-filled starburst catches the eye with large font-sized text contrasting against the background. Paw prints images are in white and inserted throughout the body giving the post a light and casual feel. A photo image of a dog getting groomed purpose fits the post with color matching background. A pan animation effect is used to draw attention and make the post more engaging when it is displayed.
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